Camilla Al Fayed

Kate wearing the it “issa dress”

Issa is becoming so popular no surprise to this ! especially after The Duchess chose to appear in an Issa dress when she announced her engagement , and the same time she appeared to wear the same brand more than once for her royal tour .

Camilla alfayed the (famous London fashionista) move was so smart since she decided to buy a 51 % stake in the company.Camilla was motivated to do such investment since she loved fashion and when Issa announces an e commerce store, launching in a few weeks, as well as plans for a stand-alone boutique , that made her think why not make a move and take the brand into the next level since its popularity is growing meaning why not think internationally !